The tech giant said that it did so to prevent unexpected shutdowns. First, Apple now has a full range of apps, software and products that are interlinked and support each other. thank you so much for your hard work man <3. Appleâs brand is the worldâs most valuable and recognizable brand. thanks… nice study outcome.. tq for the article.. Ovidijus is the founder of SM Insight and the lead writer since 2013. While the laptop industry saw a slowdown in the recent years, the smartphone industry has kept growing faster. Counterfeit products can make potential customers believe that it is a product made by Apple with low quality. The company has number of strengths along with some weaknesses which … As the competition is getting stronger, Apple either has to introduce new technologies or revise its pricing policy to stay ahead of its competition. It reported flat revenue in Q2 of 2020 and declined to offer annual revenue estimates for FY2020 due to supply chain uncertainties. Let’s do the SWOT analysis of company Apple get a proper analytic view of the brand’s strengths, weaknesses, opportunities, and threats (SWOT) Apple has partnered with Kia Motors (parent company – Hyundai) to assemble driverless electric cars in Georgia. Apple can leverage a strong consumer brand and set of successful products as a strength. Apple sales in China have started recently to decline. And clearly, one purpose of autonomous systems is self-driving cars. Apple has been dominating the technology sector for years now. There could be many new form factors, for example, smart ring, smart headgear, smart shoe, smart glasses with a possible application in healthcare, gaming, etc. The Worldâs 50 Most Innovative Companies 2019. Apple competes in a highly competitive industry and has to continuously perform at its best to be able to stay ahead of its competition. Worldwide Wearables Market to Top 300 Million Units in 2019 and Nearly 500 Million Units in 2023, Says IDC. Analyse SWOT d'Apple Cet exemple de SWOT permet de mettre en évidence comment Apple a utilisé ses avantages compétitifs pour devenir un des acteurs majeurs du secteur des nouvelles technologies. As a result, it is ranked as the most valuable brand in the world. Microsoft Corporation (2019). Apple is headquartered in Cupertino, California and was founded by Steve Jobs. Thank you!! Fortune Global 500. penetration by other brands in the smartphone market. Recently, the company has focused its efforts to strengthening its own in-house advertising and marketing teams by attracting a lot of new talented people to the internal agency. Copyright © 2020 Business Strategy Hub. Available at: https://www.fastcompany.com/, Fast Company (2018). It reported flat revenue in Q2 of 2020 and declined to offer annual revenue estimates for FY2020 due to supply chain uncertainties. Unique ability to design and develop proprietary hardware, software, applications and services. Available at: https://www.bankmycell.com, Brand Keys (2019). Apple Inc. SWOT Analysis. Here’s a detailed analysis of Apple’s strengths, weaknesses, opportunities, and threats. The major key weaknesses include lack of distribution channels in the countries and high price which can be overcome. This SWOT report is ideal for case studies. The company has been able to achieve such strong brand recognition and reputation through its advertising and marketing capabilities. Apple enjoys a very loyal customer base, considering that it doesnât even have a loyalty program. Available at: https://s2.q4cdn.com/, Apple, Inc. (2020). Deliveroo Business Model | How Does Deliveroo Make Money? Apple has a specific business page that offers top quality technology solutions for every corporation’s needs. Apple is one of the biggest names in the information technology industry and operating in the market for several decades. Well, the credit to the success goes largely to the business analysts who perform a SWOT analysis. Available at: https://www.idc.com/, Identity Theft Resource Center (2019). Apple is a multinational company that is jointly owned by Vanguard Group and BlackRock, both being institutional investors. S.K. Available at: http://files.shareholder.com/, Wang, Y (2017). … The company has been providing robust technology products and exceptional software services. For over 30 years, Apple has been significantly relying on an external advertising agency TBWA/Chiat/Day help for launching its marketing and advertising campaigns. Your information is safe and will never be shared. Low-Income consumers can’t simply afford Apple products. Available at: https://techcrunch.com/, Johnson, L. at Macworld (2019). [9][10][11][12] Although the company has lost the top loyalty position in these markets, it still has some of the most loyal customers in every market it operates. Apple SWOT analysis also indicates that the company is overly dependent on its high-end products for raking in the bulk of the sales revenue. Contents. The Apple is one of the leading firms in its industry. Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2018 (in million units). Through this Apple SWOT Analysis report, one can learn the exclusive details of Apple. Based on this SWOT analysis, it is evident that Apple Inc. has major strengths that can effectively influence the company to address its weaknesses. Apple was the first to introduce some of the most innovative products that have changed the world (iPhones, iPads). Strengths and weaknesses are internal factors, where as opportunities’ and threats are external factors. Consequently, it adversely affects the gross margin on the products and may make the product more expensive for customers. There are others. The SWOT analysis of Apple detects all the main strengths, weakness, opportunities, and threats that helps the company more to scale up. And we start to see it as a mother of all A.I. The company is often criticized because a 30% cut is a significant commission for small businesses or app developers. Apple has been accused of using tracking apps in its phones, which revealed the precise location of users. The products are priced for middle and high-income consumers. We're the No.1 source for both free and paid SWOT analyses on the web. Brand value is closely related to its recognition, meaning that Apple is also one of the worldâs most recognizable brands. Did you find this article interesting? Form 10-K for the Fiscal Year Ended September 29, 2012. For example, about 19% of Apple’s annual revenue ($53 B out of $274 B in FY 20) came from its services, which is the second biggest contributor to its revenue after the iPhone (50% of its revenue). This led to a number of people filing lawsuits against the company. Smartphones. From the SWOT analysis, Apple’s products are deemed to be of high quality and the revenue keeps going up though there is stiff competition. Alexa, Google Assistant and Siri will get smarter this year. Apple continues to grow its wearable category i.e., Apple Watch, AirPods, etc. Global Casting Devices Market Swot Analysis Of Top Key Player & Forecasts 2027 | Roku, Inc, Apple Inc., AnyCast., Winner Wave TW Limited, Ignite Technologies, Inc., NVIDIA Corporation Data Bridge Market Research February 8, 2021 Available at: https://www.cnbc.com/2019, BankMyCell (2019). Careful study is initiated and further research is performed to help understand customer needs and requirements. Sustainability made Possible through Liam. Available at: https://www.idtheftcenter.org, Statista (2019). SWOT Analysis of Apple 2018 #INTRODUCTION: Apple is an innovative technology brand that enjoys very high level of popularity globally. SWOT Analysis of Apple Inc. 2019. In addition, Apple has introduced many new services in 2019, such as Apple TV+ (launched in Nov 2019), Apple news+ and Apple Card (credit card services), Apple Arcade (game subscription). Apple Inc.’s SWOT Analysis Recommendations. Apple has the expertise needed to deliver self-driving car technology rather than fully-functional autonomous or electric cars. There has been a significant change in market penetration by other brands in the smartphone market. With the expansion of their team, Apple can continuously build new opportunities. Arzath Areeff. In 2015, the company became a member of Dow 30, a pretty prestigious corporate club. 8. Liam is designed to yield as many reusable parts as possible. Currently, the distribution network that Apple has is very limited and leaves room for minimal growth. The company designs, manufactures and markets smartphones, tablets, personal computers, wearables and accessories, and offers many related services including financial services. Strengths; Weaknesses; Opportunities ; Threats. In 2013, one of the original Apple computers was sold for more than $671,400 at German auction. The main companyâs product is iPhone, which runs on Appleâs iOS operating system and accounts for 54.7% of the total companyâs revenue. According to BankMyCell, Apple retains 74.6% of its customers, compared to Samsungâs retention rate of 63.9% and LGâs 40.7%. In several instances, Apple has denied providing the backdoor mechanism because it can be exploited by the bad guys, which eventually exposes the security of millions of iPhone users. Collusion between the two giants makes it, Apple is yet to launch products that are created using green technology. Available at: https://www.forbes.com/, Graham, M. at CNBC (2019). Available at: https://microsoft. These reusable parts are then categorized and safely stored so they can be used for new manufacturing. Available at: https://www.interbrand.com/, Forbes (2020). Some of the threats that the company faces based on SWOT analysis for Apple are: Increase competition: The Company faces cut-throat competition from companies like Samsung, Dell, and Google. Apple’s services include digital content stores, streaming services, iCloud, AppleCare etc. The company should focus on extending its AI portfolio to have a strong foothold in the future. Intelligent Virtual Assistant (IVA) Market Size, Share & Trends Analysis Report. Computer hardware (iMac, iMac Pro, MacBook, MacBook Pro, MacBook Air), Worldwide - 509 retail stores in 25 countries (271 stores in the U.S. 238 stores in other 24 countries) and online stores in over 100 countries, 260.174 billion (2019) 2% decrease over 265.595 billion (2018), 55.256 billion (2019) 7.2% decrease over 59.531 billion (2018). Many customers often contact us with requests for custom business/market specific SWOTs, because they trust us. Smartphone Market Share. The outbreak has significantly affected and may continue to disrupt Apple’s sales in the fiscal year 2021. Appleâs ability to retain its customers and do it so well brings it a competitive advantage no rival can match. This report closely examines Apple’s strengths, weaknesses, opportunities, and threats. Save my name, email, and website in this browser for the next time I comment. According to, Apple is highly dependent on China for its manufacturing and supply chain. Available at: https://www.canalys.com/, Apple, Inc. (2012). big news can result in negative reviews and bad publicity for the company. Despite the clarification, consumers felt betrayed because they that Apple does not believe in transparency. Form 10-K for the Fiscal Year Ended June 30, 2019. Available at: https://brandkeys.com/wp-content/uploads/, Brand Keys (2014). Customers have to exclusively purchase Apple apps or accessories to continue using their Apple products. Available at: http://files.shareholder.com/, Apple, Inc. (2014). Retention Rates in The Smartphone industry. highly appreciate the time you have put into this thanks man. Increasing the Profit of Training Part Three When working to increase the profitability of training and running a training team as a P&L, as with any other business there are only two way to increase profit: increase revenue or decrease costs. Available at: https://images.samsung.com, Alphabet Inc. (2019). Careful study is initiated and further research is performed to help understand, Apple has been expanding its services portfolio for many years. Apple Inc. has the opportunity to expand its distribution network. Apple puts dedication into its product designs. Unique, innovative and easy-to-use products and services that integrate seamlessly into one Apple ecosystem are the reasons why customers buy Appleâs premium products and enjoy using them. Moreover, Apple has a reputation of developing highly innovative, well designed, and well-functioning products, as well as for delivering a great customer experience and sound financial performance. These customers rarely switch to other mobile brands. Tag of innovation – Besides the brand equity, the tag of innovation has always been applied to Apple. It is a major player in the laptop as well as smartphone industry. ie Apple Watch. Apple has the opportunity to continue to grow beyond just Apple watch and AirPods into other wearable categories. Thanks Ribana for the kind words ! : ). It examines the worldâs top brands in many industries and how loyal customers are to these brands. I am glad you liked it. Why iPhone X Isn't The Answer To Apple's China Problem. Smart wearable is still a very new category, there are a lot of opportunities to explore and grow here. Apple’s products do not support other software or technologies making them incompatible with other devices. In addition, about. Apple is under investigation for unfair business practices after receiving payments to make Google’s search engine as the default search engine for its Safari web browser. TESCO SWOT Analysis 2019 | SWOT analysis of TESCO, Microsoft SWOT Analysis 2019 | SWOT Analysis of Microsoft. Company: Apple Inc. CEO: Tim Cook Year founded: 1976 Headquarter: Cupertino, California, USA Employees (FY2020): 147,000 Type: Public Ticker Symbol: AAPL Market Cap (Oct, 2020): $1.86 Trillion Annual Revenue (FY2020): $ 274.51 Billion Profit | Net income (FY2020): $ 57.41 Billion, Products & Services: Computers | Software | Phones | Watches | Tablets | Cloud Technology | Accessories | Music Platform | Competitors: Microsoft | Lenovo | Google | Samsung | Toshiba | Dell | Sony | HP | Acer |Netflix | Disney | Amazon | Chase | CitiBank | Youtube. Customer loyalty is a key to every technology companyâs success. Today, one of the most successful products of Apple is the ‘iPhone’.
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